The Team
Who We Are

Ben Horn
Founder & CEO
An ACA Chartered Accountant, Ben combines deep financial expertise with a passion for sustainability to help companies unlock the transformative potential of ESG.
Lara Serlin
Marketing Manager &
Content Creator
Lara is a Berlin-based freelance writer from London. With a background in marketing, she’s spent the last 10+ years working on everything content-related. Passionate about sustainability, nature, off-beat travel and running.


Molly Bridge
Learning & Development Specialist
Molly brings her vast experience to SOAR, designing impactful training programmes that drive sustainability. With expertise in corporate learning and behaviour change, she empowers individuals and organisations to adopt responsible practices, fostering a culture of environmental and social impact.
Sonia Rosenblatt
ESG Reporting Consultant
Sonia brings hands-on experience across CDP, EcoVadis, GRESB and SECR reporting, carbon footprinting and sustainability audits, helping organisations strengthen the quality and credibility of their disclosures and meet evolving reporting requirements.

Lisa
Sustainability Consultant
Lisa is a seasoned sustainability consultant specialising in supply chains, and circularity. She helps businesses implement ethical sourcing, fair labour practices, and circular economy strategies, ensuring responsible and resilient operations.



